CATEGORY 03

Fusion The Real & Virtual

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Design Tools
Tools have been developed that allow designers to intuitively create 3D models in virtual space and make real-time modifications and confirmations. For example, designers can wear VR headsets and manipulate life-sized 3D models. This enables them to design while directly experiencing the shape and functionality of products in 3D space, which is difficult to grasp from 2D drawings. Additionally, they can instantly change designs within the VR space and immediately see the impact, significantly shortening the design process. Furthermore, ergonomic designs can be tested as if actually using the product, allowing for the development of more user-friendly and functional products.

 

Prototyping
Prototyping tools utilizing AR enable more realistic product evaluations by overlaying digital models onto actual environments. Using smartphones or AR glasses, designers can place the product being designed into its intended environment to check its size and harmony with the surroundings. This allows potential users to experience the product early on and provide valuable feedback. Additionally, reducing the number of physical prototypes can significantly cut development costs. Furthermore, AR can visually explain the product’s features and functions, facilitating smoother communication with customers and deepening their understanding of the product.

 

Collaboration Platform
Collaboration platforms enable geographically dispersed design teams to work together in the same virtual space. For example, multiple designers can simultaneously manipulate the same 3D model and share changes instantly. This allows team members with different expertise, such as designers, engineers, and marketing personnel, to collaborate on the same platform. It also makes it easy to invite experts and external consultants from around the world to the project, incorporating diverse perspectives. Such a collaborative environment makes the product development process more efficient and promotes innovation. This translation maintains the original intent and details of the Japanese text, ensuring clarity and professionalism in the communication.

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